The Changing Face of Digital Marketing Post Pandemic

Although the pandemic has brought with it a number of unwanted challenges and problems, it has also brought about a revolution in the marketing and buying process. Where once people used to throng the local shops and malls, they are now equally dependent on e-commerce and small, local businesses who can provide them with all the essential products. This has allowed start-ups and small businesses to reach out to more and more customers with the help of digital platforms.

Digital marketing has seen an upsurge in its use and popularity as more and more people have shifted their interactions and businesses to the online platforms.

No one is quite sure of what the post-pandemic world will look like, and therefore most businesses are now gearing up to battle the turbulent environment and increase their sales through innovative marketing techniques. One such example is that your website is now your online office and it is highly advisable for small businesses to establish a strong online presence in order to engage their visitors and establish their credibility.

5 Small Business Marketing Strategies for Business Growth

For many small businesses getting customers to their physical locations may be a challenge for a while. That’s why it’s vital to have a robust e-commerce site that attracts customers and clients, so they can do business with you from the comfort of their homes. But, even more important, business owners need a solid marketing strategy—one that will carry them through the current crisis and post-pandemic. We bring you some effective strategies to help you survive and thrive in these turbulent situations.

• Long-term SEO Strategies- SEO plays a vital role in helping you gain visibility across search engines. With more and more people looking for online services, it is important for small businesses to inculcate relevant and high-ranking keywords in their content in order to attract more customers. This requires strategic planning and efforts but promises to provide excellent results to increase your sales.
• Blogging and Content Marketing- With the rules of social distancing being enforced across the world, people have taken on to spend more time across digital platforms and this is the right time to catch their eye with the help of attractive and informative content. Blogs related to your product/services will help increase your brand credibility and create awareness as well as allow your customers to interact with your brand. Content marketing is an ideal way to catch the attention of your audience with the help of crisp, creative, and attractive content.
• Email Marketing- With most interactions being carried out online, email marketing has seen a major boost during the pandemic where before people would put marketing emails in their spam folder, they have now begun to explore the various offers and products thus making email marketing a major source of interaction for brands and small businesses. This is a safe platform for small businesses to increase their reach and brand awareness.
• Revamping Your Business Website- Now more than ever, your website has the ultimate power to attract potential leads and increase your conversion rates. It is your online office and like your physical office, you must make sure that it attracts and impresses your clients and boasts about your business. This might be the right time to revamp and redesign your website to adapt to the changing times and make it more user friendly in order to create maximum leads.
• Visual Marketing Aids- During the lockdown periods, most people have become addicted to social media and therefore it has become a powerful medium of communication for small businesses. Visual aids are the best way to catch the eye of your online audience and keep them engaged through creative videos. What one page written content has to say can be conveyed through several attractive visual methods, since you have just a few seconds to catch the eye of your audience before they move on to the next post.

SRA Digital Hub has helped a number of start-up businesses stand on their feet and thrive through this ever-changing market with the help of intelligent, innovative, and data-based marketing strategies. You can visit our website to know more about our services or have a look at our start-up page to know more about how we support small businesses and start-ups across India.