Healthcare and related terms are amongst the most commonly searched across the internet. Six to seven percent of searches and 69,000-72,000 searches (per minute every day) on Google relate to healthcare. Besides, 65-70 percent of healthcare marketers have a content marketing strategy to outshine their competitors! These statistics signify the power of search engine optimization (SEO). Every healthcare player is investing in it. Healthcare IT firms aren’t exceptions.

However, SEO is a very broad and dynamic space. It demands highly personalized and focused strategies to achieve the desired results. SRA Digital Hub, one of India’s leading and trusted SEO companies is helping its client Birlamedisoft champion the search engine space with its strategies. Let’s delve more into it and understand how SRA Digital Hub, a responsible healthcare digital marketing agency, is driving Birlamedisoft’s SEO success.

About Birlamedisoft and its Hospital Management System in India

As one of India’s leading healthcare technology companies, Birlamedisoft helps healthcare organizations stay ahead of the curve with customized and competent hospital management system software. With years of successful and persistent operations, Birlamedisoft has built an unmatched credibility. The company serves hundreds of healthcare players of varying sizes across India with its hospital management and hospital information management system.

Birlamedisoft’s hospital management system software is a fully-equipped feature-rich platform. With its numerous features and functionalities, it helps healthcare players streamline operations, automate various administrative tasks, increase billing, invoicing, and insurance management efficiencies, and manage payroll, payments, and compliance effectively. Birlamedisoft can customize the hospital management system software platform to help healthcare providers accomplish specific goals and objectives.

SRA’s SEO Advantage

Digital marketing is the need of the hour, no matter a business’s size and nature. However, considering its complexities, healthcare organizations need a strategic digital healthcare marketing agency that helps them optimize business opportunities. SRA Digital Hub precisely fills that position and need with nearly a decade of evolved experience in digital marketing in the healthcare industry.

One of the most significant focus areas of the association between SRA Digital Hub and Birlamedisoft is SEO. Given the several players that have stepped into the healthcare space, hospitals and other organizations within this space have begun realizing the importance of increasing search engine visibility. Sixty-five to 70 percent of internet users search for healthcare-related information online. If that is to be believed, healthcare players cannot ignore the amount of potential business the virtual medium can generate for them!

SRA Digital Hub is here to optimize Birlamedisoft’s search engine visibility with its specific SEO strategies. The healthcare digital marketing agency leverages cutting-edge SEO techniques and best practices to foster a steady and sustainable promotion in Birlamedisoft’s search engine rankings for various search terms. Here’s more to how SRA Digital Hub has been doing it.

Tailoring SEO Strategies for Healthcare

From the beginning, SRA Digital Hub has adopted a very organized and result-driven approach towards enhancing Birlamedisoft’s search engine presence.

• Laying the Groundwork for SEO Excellence

Extensive research, audits, and mapping keywords are factors critical to the success of every SEO campaign. Accordingly, initial activities involved performing technical SEO to get a clear picture of the current search engine rankings, gaps, and factors impeding the road to the top. SRA Digital Hub technical SEO included analyzing the website’s speed, and crawlability, identifying and removing dead links, tracking duplicate content, examining site security, looking for structured and unstructured data, and more.

Additionally, SRA Digital Hub continues to invest time and efforts in conducting comprehensive keyword research and keyword mapping to help Birlamedisoft get the keyword advantage of various types of keywords related to its business. 

• Crafting Engaging Content and Building Digital Bridges

SEO cannot survive with content, let alone succeed. Accordingly,SRA Digital Hub continues to create engaging, informative, and authentic content with keywords relevantly incorporated to increase Birlamedisoft’s content visibility. SRA Digital Hub SEO and content development team work closely to create on-page and off-page SEO-friendly content that creates intrigue amongst the target audience and ranks well despite competition.

• Fine-tuning, Monitoring, and Scaling for SEO Triumph

SEO is an ongoing activity. It involves achieving smaller milestones leading to the final destination and helping a business sustain it. SRA Digital Hub SEO strategy for Birlamedisoft’s hospital management system software in India also includes monitoring domain authority, keyword rankings, and website traffic. As a result of these consistent efforts, SRA Digital Hub has helped Birlamedisoft’s keywords rank in the first ten pages of SERP. It indicates a significant improvement in rankings, paving the way for more business opportunities through the search engine medium. 

Outcomes

As a trusted and expert digital healthcare marketing agency, our digital marketing strategy for healthcare helped Birlamedisoft achieve the following.

• Successful positioning of ten keywords within the first ten pages of Google’s search results
• Out of the ten, three secured places on the first page of Google
• Significant increase in website visitors
• Over the past month, the website got 570 user visits
• Out of the 570, 221 originated from organic search results
• 269 users came as direct traffic
• Our social initiatives contributed to 63 users visiting the website
• Positive engagement across the social media space.

Driving Innovations with Collaborations

SRA Digital Hub association with Birlamedisoft signifies a comprehensive and innovative collaboration slated to set benchmarks for digital marketing strategy for healthcare. One of the prominent reasons driving such exemplary success is SRA Digital Hub agile approach. The company stays abreast of the latest developments across the digital spectrum. Hence, while leveraging its conventional wisdom, SRA Digital Hub also aspires to optimize existing and future healthcare digital marketing trends to help Birlamedisoft climb the SEO ladder. That, precisely, along with SRA Digital Hub consistent efforts and healthcare digital marketing services will help Birlamedisoft outshine its peers.

Future of SEO in Healthcare

Healthcare continues to evolve and so do its digital marketing trends. Some future digital marketing trends in healthcare to watch out for include the following. 

• Producing Innovative, diverse, and premium SEO content
• Optimizing the website and mobile application for voice search
• Utilizing the power of video content to engage video-driven user traffic
• Deploying AI chatbots to expedite customer responses
• Enhancing patient experience with AR and VR

Conclusion

SRA Digital Hub continues to make efforts in the right direction with a thoughtful digital marketing strategy for healthcare. However, the company also appreciates Birlamedisoft’s phenomenal support and readiness to implement every recommendation. Such a collaborative approach has helped SRA Digital Hub deliver exceptional results and give Birlamedisoft a competitive SEO advantage through increased online visibility and overall lead growth.